The Conceptualization Phase represents the core development work of most design projects.  It is here that we begin to explore the possibilities and propose potential solutions.  We strive to provide multiple solutions at first, knowing that the first idea is not always the best.  The Three 8’s mantra rules this phase: “Ideate, Evaluate & Iterate.”
Our Methodologies:

 Progressive Development
     ◦ Phase 1 - Investigation
Phase 2 - Conceptualization
         • Explore the Problem
         • Sketch Investigations
         • Brainstorm Sessions
         • Propose Concept Directions
         • 3D Form Studies
         • Conduct Concept Reviews

     ◦ Phase 3 - Refinement
     ◦ Phase 4 - Execution

 Guiding Principles